Beat the Bench is now Brown Technical Insights
Official announcement and accompanying updates
Hello subscribers,
In case you missed the pre-announcement last week, here it is officially:
Going forward, Beat the Bench will be known as Brown Technical Insights.
As we approach the one-year anniversary of our first report, I’ve had time to realize that some things could be improved. While the investment philosophy behind “Beat the Bench” remains very important to me, I felt the name needed to be a simpler representation of who I am and what I do here.
It also allowed me the opportunity for a brand-new logo, which was custom-designed by my friend Catryn Miller of Sweet Horizon Studio.
Does this mean I’m changing the reports, who I serve, or how I do it?
Not at all.
Below is a list of naming conventions and branding edits to go along with the redesign, but you can expect the same content, delivered promptly to your inbox at the same times each week.
And as always, if you have any questions or concerns, please reach out to me directly, either at Scott@BrownInsights.com or the old address of Scott@BeatTheBench.com.
Accompanying Branding Changes
The Deep Dive will be rebranded to Overtime. The concept will remain the same, an extension of The Monday Morning Playbook and a closer look at an important market story.
Stocks: The Good, The Bad, and The Ugly will be rebranded to Stock Trends. Again, the report will stay the same, but the theme of The GB&U never felt intuitive enough to new readers and I rarely stuck with the theme. With Stock Trends, I will continue to point out actionable long opportunities, stocks to avoid, and important market themes that investors should be aware of.
The Beat the S&P 500 Model will become Ultra-Growth, but the benchmark and investment philosophy will remain the same.
The Beat the 60/40 Model will simply become Balanced, with the investment philosophy unchanged and the benchmark remaining a blend of 60% S&P 500, 40% US Aggregate Bond Index.
The Concentrated Equity Buy List will now be known as the Blue Chip Hot List. The investment universe remains stocks in the S&P 500, Dow Jones Industrial Average and Nasdaq 100, but this clarification allows for the possibility of a new list outside those restrictions. More on that in the future…
My old website and the old Substack page have become a unified site: www.BrownInsights.com. Your login info, accessibility, and anything related should be completely unchanged. You will also see I have added tabs on the website for the three publication verticals to make finding old posts easier.
Finally, my primary email address is now: Scott@BrownInsights.com, but I will continue to fully monitor the old email address for at least one year.
Thank you all for your support over the past year. As annual subscriptions come due for many of you in the next few months, I hope you continue to subscribe and gain valuable insights from my analysis.
Scott
Scott Brown, CMT
Founder, Brown Technical Insights
Essential insights into market trends, technicals, and opportunities